I do a lot of online shopping and I boast to know nearly all big/small e-commerce site in India. But how did I miss this Jabong.com I have no idea. Believe me or not, I checked with a lot of friends (avid online shoppers like me) and none them have even heard about this one. I guess we need to come out from under the rocks. Also, how does Google keep track of all this traffic?

A correction on the title: beats Flipkart in traffic numbers only. They are doing a lot of aggressive marketing and the surprising part is it is not just online ads. There are bigger things in India which tip-off traffic. A big learning for all sites.

And then there are creepy ways of getting there too like babylon.com