Piccsy Pitchdeck(piccsy.com) |
Piccsy Pitchdeck(piccsy.com) |
edit: They appear to have now disabled infinite scrolling.
it does look really nice though.
kudos to them!
BUT:
- Isn't this a hell of work? A good JS/frontend guy should need at least one or rather two weeks? Please tell us how many people did this gem of a presentation in how many days .
- The pitch deck is basically an evolution—everytime you meet a VC, an angel or whoever the deck gets better due to their feedback—after 2-3 months it's perfect. This means that you need some good presentation software where you can quickly add and change content all the time (nowadays it's Keynote which is both fast and makes stylish presentation with ease).
- And my last point (which is a matter of taste): if you go public with your pitch deck, you are public and the surprise effect if you approach VCs after you went stealth for months is gone. I think latter is pretty important, when something is public, everybody knows it, incentives are smaller to make intros and get angel/advisory shares and finally you have also the risk that you don't get funded and the pitch quickly wears off (in your case with your stats I wouldn't worry but still for startups in earlier stages this may be not the right path; anyway I am wondering that you did this presentation because your stats are so incredibly good and skyrocketing that you'd need only this one stats chart attached to your an email).
So, isn't it better to spend time and effort instead for a great parallax HTML JS page landing page for the actual users of your site??
Or you just want to put a VC who you currently talk to under pressure to get a better valuation (by getting more leads and offers).
Yes, it is a lot of work. Creative Director + Copywriter + Art Director/Designer + Developer.
The deck is dynamic, we can change it pretty easy. And/or, we can present with Keynote or whatever else alternatively in person.
We want to make as many VCs aware of our upcoming raise as possible. This seemed like a smart way to do it :)
As an investor, these sorts of omissions make me doubt if your team is detail oriented (not just in the design sense) and will be able to make a product that is truly intuitive and easy-to-use (because honestly that's all that you're pitching).
I believe they must have some sort of a Keynote presentation that is evolving constantly, to show in meetings or so. This thing is for showing off maybe.
My personal opinion is heck yeah it's worth it! I mean, even if it turns out to be not such a good idea for startups to consider, it's innovative if they have some good plans for growing -I believe they do considering that the founder is already in this field (vizualize.me)- it would be like creating some sort of a startups meme.
Cost to acquire customer: $0.55
Long term customer value: 5-7x of "cost to acquire".
Either my English comprehension is declining with age, or someone just shot themselves in the foot.
They list revenue of $2750 - 3850 for 1,000 customers.
That's ATROCIOUS. Groupon-land.
If that's the state of quality of companies, no wonder the whole market is crumbling.
"Technical" team member isn't a "founder".
They're in photo sharing and clearly following in Pinterest's footsteps.
Yet, took the time to build an extremely well-designed, intricate, graphical investment pitch in HTML.
Not sure if that's an antipattern or not.
Certainly, an equivalently beautiful presentation aimed at prospective users of the site would be unquestionably valuable.
Lookwork, out-of-the-box, has a ton of fantastic inspiration feeds that are of much higher quality than Pinterest and Piccsy. In fact, when I received the email about Piccsy yesterday, I made a tongue-in-cheek tweet about the worth of an image aggregate that doesn't even aggregate quality images (both in resolution and their usefulness to the user - sorry Daniel).
I've been really pushing the site over the past few years despite the founders leaving it nigh high and dry after Svpply took up more of their time (and after they really bombed their public launch).
Regardless, if you're a creative or a dev looking for design inspiration, I'd highly suggest Lookwork over any other platform I've tried (and I'm a sucker for curation sites, so I sign up and use all of them). I'm really hoping they integrate it with Svpply and make it a truly one stop shop for all things visual.
Note: It does cost $5, which I kind of wish they'd drop unless you want more advanced features. I can see about getting people invites if anyone is interested.
Also, to say something from a design perspective on this pitch deck, it's rather annoying as between all of the CSS3 transform effects forcing the text to juggle between antialiased and subpixel and whatever resizing mechanism is causing the images to blur, it's hard to read/follow. Just because you can, doesn't mean you should.
So I guess the main point they're trying to make is that you have to go to all these sites to do this stuff, but they give it all to you in one place. What's slightly strange to me is that there are a lot of sites in the problem area whose content isn't in the solutions area, so it's maybe not clear if this is providing some of that content or all of it. Maybe a clever graphic indicating logical process, like a funnel or something sorting and processing the problem balls for you as you scroll down would make more sense (and be less creepy than Daniel's blinking mug looking at me).
I browse on a Mac, and not in full-screen mode. My browser isn't sized to fill the screen as it would be in Windows. Yet elements on the page are sized big enough to overflow without resizing the window. Combined with a navbar that is fixed to the top (and is huge), there's even less space to read the actual content. The layout suggests that each section is probably designed to fit comfortably within the browser window.
Granted, this is less of an offender than other sites I've encountered. If I could remember what they were, I'd be able to back up my point better.
Also, I would really appreciate if the site was a bit narrower, smaller fonts, and less flashy colors... But =, maybe it's just because I'm reading it at night.
Equally spaced increments go by 500k, 1mm, 500k, 1mm, 600k.
Charts are meant to give a visual representation of data, if you skew the chart then you may as well be skewing the numbers.
What I found original and nicely intuitive is the way to show fragmentation of the playground field. But it is missing a clear view (in a snap) of the cause of this fragmentation. Because the next slide is supposed to explain how to solve the problem.
Making critics is very easy, making the art is very difficult.
Doesn't really tell me anything about the app itself.
You have got to be kidding.
Blinking eyes - balloons blowing up: it doesn't have the visual appeal of a Roadrunner / Wile E. Coyote cartoon, let alone something like the mother of all demos.
Not sure why there's so much concern with the time it took to make. Working on your startup is a labor of love... describing and pitching should be too. Very nice work.
It seems like a lot of work to roll your own, and I imagine the designers have better things to do. They all seem to work roughly the same way.
Just uninformed guessing, but interesting if it's true.
The advisors do have M&A experience, and that may well be why they have them. Two of the team founded a company called Moxy, so they'll have some operations experience. Not everyone needs it to start up and an investor should look at the details, not the flashy site.
> "Technical" team member isn't a "founder".
I'm not aware that this is a requirement for a successful business. Indeed, there are plenty of businesses where the technical people aren't founders that do just fine.
I'd worry less about the design than the numbers. For me, I wouldn't say it was well designed because of it's intricacy. It's not intuitive, things were inconsistent (do I scroll or click, or both?) and some areas just seemed to be blank (at least for me).
Totally prepared for the answer to be "yes". And clearly there are design shops that have become serious companies, with growth trajectories, quarterly and yearly revenue forecasts, employee turnover, the whole nine yards. Is Moxy one?
Secondly, why would creating a well-designed pitch deck be an antipattern? They have 3 million plus uniques a month with a very healthy average time on site. It's not like they are ignoring their users and the growth of their company so that they can instead just waste their time crafting elaborate pitchdecks...
Honestly: I'm not qualified to judge the prospects of a photo sharing site. I mean that sincerely: I have no f'ing clue of whether a photo site is worth $1 or $1Bn.
I'm in the exact same place as 'tferris: as a company operator and likely future again-founder, I have a somewhat visceral reaction to overly intricate investor courting rituals.
It might be a totally reasonable response to say "You're crazy, this is going to be super effective, they did exactly the right thing here." Awesome! I'll have learned something new. Fire away!
Different strokes. The deck shows the direction we're going. Anyone will be able to create any stream. So, you'll be able to aggregate all of the quality images you want :)
Designspiration thumbnails those images so small, it's impossible to just browse and tag without needing to click into it. That's my main complaint with most if not all of these services; I shouldn't have to click to see it in its full glory, and often times, the details get lost at that size and certain works are inherently at a disadvantage of being seen because of it.
Why does it cost 5$?
I'd assume it's $5 because it took some effort to build and there's no other means of revenue for the time being. The homepage doesn't really do the rest of the experience justice, but the whole thing is really clean and not nearly as distracting from the actual content it claims it is highlighting like Pinterest/Piccsy/Snip.it/Cubbi.es/etc.
But that's just my initial reactions. Sometimes it is true, sometimes it isn't.
The founder (Daniel) has been involved in a number of businesses. If you had read his description, even just glanced it at for more than a second, you would have seen a fairly long list of businesses with which he has been involved. He is the co-founder of visualize.me, the founder of Everyguyed (a men's publishing network), and the co-founder of a design agency, amongst other things. I can't speak to his experience with M&A, but it would seem unlikely that he would have a hand in running so many separate businesses without at least being exposed to some M&A experience.
As someone else pointed out, the advisors of the company also have M&A experience.
Also, Piccsy was founded at around the same time Pinterest was, so it's untrue to say that they are simply following in their footsteps.
But this is getting nitpicky. You're right: I wrongly and thoughtlessly implied that they were a Pinterest derivative, and ignored the vizualize connection.
Thanks for catching that.
There is a logical sequence to the pitch but that is not reflected in the visual structure. The top horizontal menu keeps the "Problem" disjoint from the "Solution". The precursor to this pitch deck was the DressRush pitch (http://investors.dressrush.com/), which does a better job at showing the logical sequence of a pitch, from Intro to Team to Problem to Solution.
But even DressRush is missing a key mechanism: a simple Next arrow that cycles you through all the content. After all, we are only talking about 10 screens or so. There should be no need for fancy navigational mechanisms that get in the way.
Some of the screens get truncated at the bottom but show you an arrow on the right side. The user is torn between scrolling down or scrolling right. (Violating the UX mantra: "Don't make me think").
It almost seems like the Piccsy pitch is trying to get the user to meander aimlessly through the content. And in that respect it is successful. I went through the path I thought they wanted me to follow, but then when I skipped back I found I had missed some important charts and data.
The visual appearance is over-designed and over-fontified (a made-up word) at the expense of readability. Perhaps because it is at the end of a long day for me, but at this hour I don't want to puzzle out coy infographic-style design when looking for basic numbers. The journey is not the reward.
Maybe the best way to put it is, skepticism over prospects of new internet site is inversely proportional to the quotient of (quality of application / quality of investor pitch).
And piccsy.com doesn't look bad at all! It's just, the denominator is so big...
I'd say starting a design shop could count as company ops experience, but not everyone who starts a startup has experience. Indeed, people start up without experience all the time. From the looks of the presentation they have an MVP, have users and have burned through less money than they're asking for (although the details we don't know).
I don't know enough about Moxy to tell whether or not that's yes, but I would say it might not be wholly necessary and would be down to the investor to decide.
Ops is not that hard for a startup.
M&A? Build something people want and it will happen.