The employees are hot to trot with the tech, but thing with AI at these companies is that there currently isn’t a guaranteed revenue stream path to profitability for these features. Every team in the US is dumping their data into LLMs and are marveled by how clever statistics can be. At the end of the day Amazon is still a business that needs to stick the landing when they release a tech product, let alone one tied to hardware.

> work harder and harder. The message was to “get some magic” out of the LLM“

Does Prasad really talk like that? It sounds like a caricature, not unlike stuff Michael Scott from The Office would say.

Paywalled. Search Google for the title “How Amazon blew Alexa’s shot to dominate AI, according to more than a dozen employees who worked on it”