Instagram Growth Hack: Using the Web to Drive Mobile Downloads(gettingmoreawesome.com) |
Instagram Growth Hack: Using the Web to Drive Mobile Downloads(gettingmoreawesome.com) |
"My app was downloaded over a gazillion times last month"
"So what, how many of those that downloaded it are engaged and actually using it?"
This I believe was in the 'pre-comments on the website' era.
Couldn't find an image of this so might entirely be in my head.
I imagine the likelihood for a person to notice the ad gets better as the button gets bigger and uglier, but on the other hand the percentage of people who don't download out of spite because the button is too big and ugly also gets larger.
There's probably a sweet spot there somewhere.