Ask HN: Is Distribution King? As someone with a technical background, I am just now figuring out the importance of the other aspects of a business, such as distribution. Used to feel that as long as you build a useful product the rest of it will figure itself out. That being said I feel like I'm just now realizing that idea is bullshit. |
Take Microsoft for example. They own the distribution channel to enterprises, government, and what not around the world. They can sell anything through that distribution channel.
It will take a lot of time, effort, and more time but try to own the distribution channel.
One regret I have is not taking growing audience/following seriously.
Unless you are dealing with Government or Enterprise, most software dont have distribution problem, especially those on the web where distribution is nearly free. You have a discovery problem. People dont know your product exist.