Yeah, it really is surprising how explicit most cases of it are. UberEats won out in one of the cities I lived in because initially it offered free delivery, discouraged tipping, and had next to no fees. I just gave you some food at home for exactly the same price as getting it yourself. Then of course once it ran the others out, they jacked up prices then squeezed the restaurants in a progression so clear and explicit that I would agree enshittification is such a good and universal strategy that it needs no metaphor.

I think in general, people enjoy building metaphors because it triggers the "lecturing about topic I know about" dopamine kick that some types have, and the process of systematizing information and then synthesizing some generality about it (apperception) feels rewarding. Unfortunately, I keep seeing metaphors that are more confusing than their concepts. A lot of agile terms (pigs and chickens for example) tend to take simple idea and obfuscate via metaphor.