I use this workbook as part of my product and GTM advisory work with technical founders working on B2B products (e.g. devtools, infra, security).

There's something unique about deeply technical products, and startups founded by engineers, that often lead them to similar challenges. There's also a unique requirement that engineers must shape the product at least as much as PMs, however technical they might be. While there's no silver bullet in my doc, there's some opinionated advice to avoid common pitfalls at various stages.

I'm not looking for new customers; I just figured that some technical founders or PMs out there might find the doc useful while navigating their own 0-to-1 journey. Cheers!