Ask HN: Why do so many B2B tech companies sponsor formula 1?

2 points by Nars088 2 years ago | 4 comments

dexwiz 2 years ago |

For the same reason they sponsor sailing and catamaran teams.

rfarley04 2 years ago | |

This is such a better explanation than "because old white men watch F1"

pestatije 2 years ago |

F1 has a strong need for IT but not so much money ... so they go the sponsorship way: services in exchange for publicity

ljf 2 years ago |

An excuse to take clients and show off how solvent they are.