Unlike iOS/MacOS/Android, users have zero loyalty or lock-in to the ChatGPT ecosystem. Switching LLMs doesn't require a reinvestment of thousands of dollars in devices and apps. If OpenAI attempts to Sherlock your app, you can move to Claude or Llama or Mistral or whoever else with one click, and your users won't even notice the difference. And as the base model continues to get commoditized, OpenAI's advantage in the space continues to shrink.

If there's "Sherlocking" happening, it's only affecting startups that are adding zero value of their own on top of ChatGPT.

I don’t buy it. Siri will just say “let me book you an Uber” like it does now; or “let me order that book for you on Amazon” like it does now. Last I checked, a driver can’t get into a personal B2B relationship with Siri.

That does mean the user might spend less time in the app… but that engagement is still measurable. Orders are engagement.

Look no further than SearchGPT or even plugins for gpt. SearchGPT depends on how heavily AI is used vs indexing, it could be considered Sherlocking. For gpt plugins, OpenAI is trying to become the aggregators of apps.

Note: to those don’t know, plug-ins is where ChatGPT is smart enough to route your questions to specific apps API for the best response