Imagine you have a product. And you want it to react to a very specific keyword. Aaand you plan to sell millions of it all over the world. Problem? You don't speak French. Or Chinese. Or Spanish. You could hire lots of people on mechanical turk or a similar platform. But that needs a large upfront investment. Enter Generative AI. In this video I'll show you how you can use Edge Impulse to get all the voice samples you need, train the keyword spotting model and deploy it to the extremely tiny Cortex M0+ based Arduino RP2040 Connect. Magical stuff.