"The Hill" is perhaps the most recent example I can think of - they went from being a legitimate media outlet to a fire hose of hilariously-slanted editorials and pop sidebar schlock in just a few short years.

Is it worth it for the SEO value?

Are they planning to make AI training deals for the corpus of older content?

Does the company own real estate, and/or is there an applicable debt-loading maneuver?

> According to the Times, Shah wants CNET because it’s a “well-known industry brand” and still has an audience that’s large enough to be attractive to tech advertisers.