Show HN: I build an AI powered content marketing assistant

Show HN: I build an AI powered content marketing assistant(getmarketerai.com)

2 points by jblox 1 year ago | 3 comments

I wanted to explore some of the LLM APIs in a project so decided to build a content marketing assistant.

Having used some of the (many) other content creation wrappers, I realised that many of them just bulk generate low-quality, generic content, so I wanted to see if I could build something that is a little more targeted.

Creating high quality, targeted content specific to a brand turned out to be hard using just the LLM APIs on their own!

Tech stack:

- React frontend - Nest backend - Claude 3.5 Sonnet, Llama 3 on Groq, Stable Diffusion on Fal.

So all pretty basic so far, what I want to explore next are some ways to make the content more targeted and knowledgable, so the things I'm considering are:

- Fine-tuned Llama 3 models for brand voice - Experimenting with Perplexity to build some sort of pre-content generation/research step where the system can find up-to-date information first

I'm also positioning this as an "assistant" rather than some kind of autopilot system. That doesn't mean much right now because I'm still focussing on 100% AI generated content (with a little input from the user in the form of feedback and content versions)! But the vision is to embed the whole thing in an editor so the user can have full control over the content and just use the AI to help with the drafting (AI as an enhancement rather than a replacement), I'm also considering implementing a Google Docs style commenting and suggestion system where the user can interact with the AI in the same way they might when reviewing or collaborating on content with a human content writer.

breck 1 year ago |

Hey! This generated a number of really good ideas for me. I won't be using any of the AI generated content, but I WILL use some of these ideas! Thanks!

The ideas it generated for "Todo Items" are truly valuable. I almost wonder if you could focus more on that page, and skip the autogenerated content part, maybe scoring how valuable you think each idea generated would be.

Here's my user test video: https://www.loom.com/share/1d1d9697ae964a2c950174ba4005f463

Nice work!

jblox 1 year ago | |

Awesome thanks for trying it out! Yeah that definitely aligns with the goal of positioning this as an assistant rather than a tool that does everything for you, and I've also found the same when using it myself! I'll have a think about how I can make that page more valuable, Would maybe adding things like keyword research and predicting impressions/search volume for each of those ideas be helpful?

breck 1 year ago | | |

> I'll have a think about how I can make that page more valuable

With any idea I like to think of two things:

- how many other people will executing this idea help?

- how much will I grow in the right direction by executing this idea?

So maybe you could have the AI rate these to.

Impact on Others score. Personal growth score. Honeslty I'd probably just add like 2 - 3 other columns to https://app.getmarketerai.com/content/ideas, and continually experiment with new ideas until you have 3 great ones.

I'd almost hide every other feature/page and really hone this.

What you are helping people with is not the last mile downstream task of crafting individual idea, but the far more valuable and important and impactful upstream task of choosing among the infinite ideas one could do.