This feels more an ad for a campaign than for Basecamp, and the kind of piece a marketing person does before hunting for a new job. Instead of telling me that AdAge mentioned you 18 months ago, it'd be interesting to know what percentage of new subscriptions (if any) can be attributed to this campaign.

Yes, we all have a lot of meetings and emails. But I fail to see how a project management tool addresses any of that.

Worse still, I don't get how this project management tool is any different to the many other project management tools out there (and how it is any less of a time suck).

Plus the sweepstakes "Send Your Boss to Hell" seems... random? Many of us aren't free to to our jobs, but a manager isn't (necessarily) the problem - often it's organizational structure. In any case, I wouldn't want a direct report to find out I'd won something with this name.

Perhaps it's just me, but I don't get it.