At first I was very interested in this post, because I believe that a strong visual representation can really help people to understand something and how it works. Even if it is somewhat simplified, just being able to envision how a principle works can give more understanding than reading an entire book of text and equations. And it sounded like they were on-board with all of that and willing to try to do something cool. So I was really looking forward to seeing what they came up with.

They started with a 3D Bloch sphere representation, and I was all "meh", but then they realized that the Bloch sphere wasn't the way to go, and I started to get excited. They get it, I thought. A Bloch sphere representation doesn't show the entanglements that are the heart of quantum computation. Are they going to find a new way to visually represent entanglement between multiple Bloch spheres? What is that going to look like? This could be really cool and I might actually learn something!

And then at each step of the design, they moved farther and farther away from the Qbit. At the end, the video was of a spinning wafer. It was a pretty spinning wafer, and definitely on-brand for Intel, but man, I was really kind of hoping it was going to go in a different direction. I guess I'm just not the target audience.