> Promise you’ll follow any editorial guidelines or processes that they like. In practice, we all know they’ll get lazy and won’t do or check anything. So this is an easy promise to make.

In other words, lie.

This is a sleazy article, filled with advice to just lie about things - revenue projections, ad content, etc.

This article confirms my biased against SEO. SEO, and advertising in general, appear to create incentives to do unethical things. Best to stay away, and to punish SEO and ads where possible.