In Australia and several Southeast Asian countries, Microsoft recently added Copilot to the consumer version of Microsoft 365, and raised its price. Users in those regions are now complaining that whenever they edit a document, Copilot’s rainbow logo pops up and keeps asking them if it can help. The OP quotes an Australian author: "It was very keen to be used, and this was irritating to me as a user." The whole thing is reminiscent of the "Clippy" fiasco two-plus decades ago.[a]

For now, Office 365's Copilot is looking like "Son of Clippy."

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[a] https://en.wikipedia.org/wiki/Office_Assistant

The question for me is whether this is a Microsoft only problem - or an hidden problem for all these “AI” companies

Of course they are. Satya needs show to AI revenues (forced or not), in addition to AI costs.