Making websites less accessible didn't have the miraculous improvement in security that people were wishing for.

With things other than just HTTPS adding up to discourage huge percentages of users the way it never used to be.

Now if someone can capture a fraction of a percent of the increasingly excluded users, it would be a bonanza.

You know, the millions of users that virtually nobody is addressing any more, as the competition to further exclude more visitors ratchets up to encompass more and more formerly mainstream traffic. By the millions at a time. It adds up after a while.

Think of the opportunities there used to be.

For people that want to have outreach from their website, the delivery to the web as a whole has never been less complete by default.

And nobody who can do anything about it can measure what they can't see, and they can't see it because they have their hands full with trying to squeeze the most out of the diminishing pickings that do make it onto their radar. Any which are not fully harvested already, that is.