I put it to you this has two problems. Firstly the hardware is prelease, and so I suspect the images are faked up and the colour fidelity can be questioned. Secondly, it's competing with the Samsung art TV and TCL low reflectance devices which have one massive advantage: size. The disadvantage of energy use is real, but let's discuss colour fidelity again.

I could bring the IPR rental model issues up too. Some of the great works are in public institutions. What's the revenue flow here regarding access to the media? Where's the transparency?

>Free from heat emissions

So, there's no electronics in it whatsoever?