> "A good TikTok video gets "injected into your brain""
I worked in marketing, so I'm generally immune to outrageous metaphor, such as "injected" into your brain.
That said, I just want to point out the irony we're still using phrases like this after 20+ years of research on networked media and user interaction, and soft science research into cognitive psychology and behavioral psychology, as well as research into human biology and the brain.
So when I hear brain injection as the secret to successful technologies like TikTok's algorithm (plus music licensing), I see a vast gap.
I'm reminded about the general distain for new disciplines such as memetics and problematic disciplines such as semiotics, which nevertheless offer more precise language and less hyperbole. Established disciplines such as behavioral science, for example, say we don't need these disciplines, because they're problematic and add nothing.
So I ask, Why haven't the sciences I speak of contributed more to the general discourse?