> "Jevons paradox strikes again!" Nadella wrote on social media, sharing the concept's Wikipedia page. "As AI gets more efficient and accessible, we will see its use skyrocket, turning it into a commodity we just can't get enough of."

> In other words, don't worry, investors! This obscure economics concept shows a profitable path forward even though our competitors are drastically undercutting us.

I appreciate that the author is being skeptical of corporate press-releases and CEO social media here, and pointing out the existence of other motives. In general it doesn't happen enough, and it's especially important if you believe (like I do) that there's something bubbly and overhyped going on.