I believe a major point that is missed by the author is that unfettered capitalism, especially national or multi-national, is based on the assumption that there are limitless resources.

Until there are appropriate costs associated with ocean dumping, air pollution, etc. there is no incentive to be concerned with the environmental costs. Here in the US, our EPA (Environmental Protection Agency) seems to be a toothless sideshow, rather than an effective agency.

What did Romney make that improved the material lives of the human race? Capitalism had the slam dunk existence proof over medieval and socialist forms of organization because people's lives had actually improved. If you could make that argument then Romney wouldn't have an "image" problem.