Who will like this book?

13 points by ynlefevre 1 year ago | 7 comments

goatbrain 1 year ago |

Yup saw this book on the subway. Appreciate this little page you've put together... totally see how some will hate the book and you're better off if they just know upfront what they're getting into. Think it should be a fun read for the HN/crypto crowd though, especially if you're into some econ/finance/market theory.

But that leads me to a question I've really wanted to ask... how much does it cost to put up an ad on the subway? (if you don't mind answering)

ynlefevre 1 year ago | |

Firstly - thanks for the look!

On your question... Have gotten that a few times... here's an ad firm that sells "retail" [0] and has rates or you can go directly to Outfront [1] if you want buy in bulk (unit pricing will be multiples cheaper).

[0] https://www.bluelinemedia.com/subway-advertising#rates [1] https://www.outfront.com/mta

nowbabynow 1 year ago |

I think I saw this book advertised on the (new york) subway! Pretty sure it was this one... was around last summer I think. Made a mental note into looking further, then never did. The poster was cool.

ynlefevre 1 year ago | |

Hey yes - that most likely would have been this book. The poster definitely got eyeballs... designed by Paul Hawkins [0] who did a bang up job. The eyeballs didn't really convert into $$... but it was a kick seeing it out there every morning, on the way to work. Bucket list and all that.

Curious (if you're there to read this comment and don't mind answering): why didn't you follow up? I think (duh) there not being service in the subway was a clear problem, but I thought a catchy domain name ("yrsd.life") might have been enough to make up for it. Oh well. Next time.

[0] https://reedsy.com/paul-hawkins/

nowbabynow 1 year ago | | |

Sorry mate, don't really remember why I didn't follow up. Just life I guess. Wouldn't have been the cell connection because every station is pretty hooked up these days and you really don't go that long without service.

action-k 1 year ago |

Potentially intriguing concept (although still not quite sure what it's really about). Anyone here read the book and care to opine?

jackofspades 1 year ago | |

Haven't read the book in question (which looks like a sci-fi novel), but saw that "Into the Cool"[0] was referenced in the link. In my opinion, a really under-rated book... should be up there with Godel Escher Bach etc.

If anyone is interested in studying the Second Law... this is a much better read than say Jeremy England's "Every Life is on Fire" (which I think disappoints a bit in coming to the punchline.

The essence from "Into the Cool" from the amazon summary: "This second law refers to energy's inevitable tendency to change from being concentrated in one place to becoming spread out over time. In this scientific tour de force, Schneider and Sagan show how the second law is behind evolution, ecology,economics, and even life's origin. "

[0] https://www.amazon.com/Into-Cool-Energy-Flow-Thermodynamics/...