I personally don't see that as a big issue, it would make sense that they don't let pages change names willy-nilly. This response is peculiar
This was predicted.
Also I think this was the most likely outcome. Act like a minor mea culpa and pay them off.
It also earns a tonne of revenue through fraudulent clicks many by competitors. It's a big deal and Facebook needs to make attempts to fix it but the problem will never be completely solvable.
(And yes, the Wahanegi was much more interesting, which I guess was why the number stuck in my head)
He could turn Facebook into a porn site and there isn't anything anybody can do about it. So when you understand this you will see how ridiculous this notion is that Facebook is complicit in scamming advertisers.
Also do people not remember when this was (and still is) happening with Google ? It's like spam. You can manage it but never really get rid of it.