> The Deception of the Challenged Representations and Unlawful Marketing & Sale of the Products. The Challenged Representations misled reasonable consumers into believing the Products possessed certain AI qualities, capabilities, and features, they simply do not have. As a result, Apple charged consumers for Products they would not have purchased, or at least not at its premium price, had the advertising been honest. Beyond exploiting unsuspecting consumers, Apple also gained an unfair advantage over competitors in the market who do not tout non-existent AI features, or who actually deliver them as promised.

https://s3.documentcloud.org/documents/25599001/0001-03-19-2...

The false advertising violates the California Unfair Competition Law and consumer protection laws of other U.S. states, according to the legal filing.