From deep in the article:

" Jensen drove the point home by discussing how these innovations have made him the “Chief revenue destroyer”. He further illustrated this by highlighting that Blackwell had an up to 68x performance gain over Hopper, resulting in an 87% decline in costs. Rubin is slated to drive even more performance gains – 900x that of Hopper, for a 99.97% reduction in cost.

Clearly, Nvidia is pursuing a relentless pace of improvement – as Jensen puts it: “When Blackwells start shipping in volume, you couldn’t even give Hoppers away” "