Ask HN: Need Help with Go to Market Strategy

3 points by sbashyal 1 year ago | 1 comment

We have built a powerful platform for businesses to build custom software using AI. The product is somewhat similar to Monday and Airtable but it produces powerful systems instead of basic boards and tables. The value proposition is to put an end to subscription hell - use one platform to easily implement dozens of services (CRM, HRIS, Application Tracking System, Project Management etc.) replacing dozens of subscriptions. It also greatly minimizes tool hopping.

We already have a few clients piloting it and they love it.

What is the best go to market strategy for a powerful platform like this? Should we focus on a limited set of use cases in the beginning?

atelad 1 year ago |

This happened a bit faster than I expected! Super exciting. You'll have an easier time selling this if you can attach it to accelerating revenue, vs. saving money or reducing risk (the core value primitives). It sounds like you're focused on building internal tools vs. building customer facing products - is this correct? Curious why, if so.

I'm also curious if you've automated maintenance and support - those will be big questions.

I would go out and talk to lots of people and do open-ended interviews. Ash Mauriya has a great article on this but there are tons of other great resources. Your goal is to figure out who cares the most about this and why.

https://medium.com/lean-stack/the-achilles-heel-of-customer-...

I would normally say partnering with other software companies could be a strong play for you, but some might see you as competitive. I'm working on custom, on-demand enterprise integrations. We might make good partners :)