Idea Validation - Online tool helps in idea validation

1 points by kappamax 14 years ago | 3 comments

I've been working on a number of startups recently and went through the idea phase so many times and wasted so long on building out an MVP only to find out after we built our MVP that there were several companies in the space who were doing what we intended and our startup didn't bring a unique value proposition. Either our engineering was really fast, or our bizdev was really slow, but the fact that it took as long as the week for the bizdevs to give us a competitive landscape while engineering was able to build an MVP in the same time says something. Do other startups face this same problem?

What tools you all use to figure out your understand your market and your competitors before creating your company?

Would you be interested in a web service that gives you a competitive landscape report on your startup idea so you don't waste precious time?

javajosh 14 years ago |

Isn't this usually the purview of bizdev competitive analysis? I'm sure there are agencies that would be happy to do this for a fee (and probably specialists in different business categories, to boot) but I don't see how this could ever be a piece of software.

Anyway, this is an odd problem to have. It seems to me that most startups move through the idea phase rapidly, and then execute fairly rapidly. That is, the implementation should follow the idea rapidly, tested in the real world, rather than in the imperfect simulations of your co-workers minds.

kappamax 14 years ago | |

Well in a startup the responsibility of research should be shared by everyone. In our case engineering actually did the competitive analysis AFTER we finished our MVP, while waiting on bizdev. What I'm asking is, is this normal or somewhat abnormal in the startup world, and an isolated problem?

Or are there startups that proceed without doing their homework so to say?

javajosh 14 years ago | | |

Yeah, you've got to do solid competition research before building something.

(It sometimes happens that there's something out there that you've never heard of (and no-one you know has heard of it either), in which case you discover the competitor later. Really nothing you can do about this.)