I thought they might have been talking about QM Power's technology. They are talking about something else.

I don't know anything about QMP claims other than I came across them a couple of days ago.

"Q-Mag is a breakthrough brushless electromagnetic machine with both permanent and electromagnets on the stator with a magnet-free rotor."

https://qmpower.com/technologies/

"Axial motors" don't seem to have been discussed much here; In 2022 there was some discussion of the flaws ( https://news.ycombinator.com/item?id=30816149 ).

Conifer motors is making a low-cost power plant for everything from scooters to factories