I found this valuable—especially the part about shifting to weekly billing. That one change helped me rethink how to scope projects as valuable milestones, set expectations, and build trust faster with clients.

I also appreciated what he said didn’t work: long, detailed proposals and “homework” for prospective clients. I used to default to that too—until I learned a model at Stanford that emphasized one-page scopes focused on outcomes, not tasks. Since then, I’ve seen much better traction. His point about prioritizing momentum over polish really landed.

Highly recommend this read if you’re consulting —or perhaps more importantly if you’re starting to see signs that it might be a path worth exploring.