The article fails to explain the context in which the term “consensus” is being used here.

In case others might be wondering, too:

- By “consensus,” the article supposedly means “the majority agrees that there’s a market for the particular thing the company is doing.”

- By “non-consensus,” it means that the company itself thinks it’s onto something but the majority disagrees.

Source: https://www.forbes.com/councils/forbestechcouncil/2025/05/08...