Notable line:

"framing the narrative around the technology is far more important than the technology itself"

We're on the umpteenth cycle of this and we all seem very slow to learn the pattern. I tried to express it in "Chindogu" [0] but since then "AI" hype has taken the fake technological narrative to a whole new level.

[0] https://cybershow.uk/blog/posts/chindogu/