Like many founders, I thought being active on Twitter was a growth strategy.

I posted daily. Got likes, retweets, even grow at 10k+ followers.

But when I looked at the actual numbers across my SaaS projects, reality hit hard:

- 72% of signups came from SEO. - Less than 8% came from Twitter.

That’s when it clicked:

- Tweets vanish in 24h

- Blog posts rank for years

- Twitter interrupts, SEO matches intent

Social is a spark — SEO is the engine

Now I repurpose my best tweets into blog posts, link them from landing pages, and pitch them to niche newsletters. Nothing fancy. Just consistent.

Curious: Anyone else feeling this shift? What’s working for you to turn attention into lasting traffic?