Tangent, since it appears that you (OP) are the developer behind Kalen: On Kalen's landing page, the lead phrase is "Stop Letting Good Intentions Die in Your To-Do List", and "Die in Your To-Do List" gets all the attention (on its own line, and in color). From a rhetorical/advertising point of view, consider a more-positive spin, or perhaps drawing attention to something else instead. Just some straightforward feedback from someone who happened upon the webpage by chance — I hope it's helpful!

Cool project, keep up the awesome work!