Google raising Nest Aware Plus pricing by 25%

11 points by corywatilo 306 days ago | 7 comments

via email:

Thank you for being a Nest Aware subscriber. We wanted to let you know that the price of your Nest Aware Plus subscription ... will soon increase from $150 a year to $200 a year (plus applicable taxes).

This new price will go into effect on your first bill that occurs on or after August 15, 2025...

https://support.google.com/googlenest/answer/13856600

rawgabbit 306 days ago |

In MBA speak, Google is in the cash cow phase of their business. They are milking their existing businesses for all its worth. They do not see any avenue to upsell their existing customers to new products. It's all downhill to oblivion from here.

jauntywundrkind 305 days ago |

There's so many nice usable bits of hardware out there for video doorbells. Ezviz, Amcrest, Aqara, Reolink.

There's Frigate, which is incredible for webcams. Amazing. But I don't think it deals with the bell itself. But I suspect many have a separate chime unit that would at least work ok, of you aren't trying to also bring and bodge Home-Assistant or whatnot into the mix too.

aed 305 days ago | |

This is an extremely helpful list, I’ve been looking to replace my Nest doorbell and would like something non-Google or Amazon.

Do you happen to have similar list for thermostats? I’m using a Nest and would like to get that off Google as well.

scblock 306 days ago |

That's a 33% increase (1/3 of 150 is 50).

not_your_vase 306 days ago |

It's expensive to generate all that LLM slop, and since it's a loss leader, someone else gotta pay for it.

racedude 306 days ago | |

Lol well said.

jonshariat 305 days ago |

So is it possible to replace it with another service that does the same thing?