This is an engineering management hot take on how to motivate a team. It’s not realistically covering burnout, human psychology, or what makes us human and tick. It’s just giving management advice with a flashy title.

It’s not necessarily bad advice (setting and celebrating milestone goals on a long project is good). But it’s also not applicable to most cases of disengagement from the important things in life (aka burnout).

A little more appreciation would undoubtedly have helped me over the years but management never kept it up for long