ok so weird backstory - ive been building products for startups for like 8 years now and i got obsessed with this question: why do products that KILL IT on product hunt just... die?

like were talking #1 product of the day, 1000+ upvotes, features in newsletters, the whole thing. and then 6 months later? dead or making $300/month

so i went full detective mode. pulled 34 products that hit #1 between 2022-2024, tracked them down, interviewed 19 of the founders, and dug into what actually happened

the pattern is actually disturbing: launch day: 2,500 signups, 847 upvotes, #1 product of the day, founders cant sleep from excitement week 2: 180 active users (7% of signups), 12 paying customers month 3: 45 active users, 3 paying customers (9 cancelled) month 6: founder working on "next idea", product basically abandoned

what i found in those 34 products:

88% built the product IN SECRET for 4-9 months before launch. no customer conversations, no validation, just "build it and they will come"

79% had ZERO idea who their customer actually was. i asked one founder "whos this for" and he said "anyone who needs productivity" like bro thats 8 billion people

71% changed their product AFTER launch based on PH comments instead of actual customer research

94% spent more time on their launch strategy than their distribution strategy. like they knew every PH hack but had no clue how to get customers on day 8

82% never talked to a single paying customer. not one interview, no user testing, nothing

the math on this is brutal:

avg time building before launch: 6 months avg cost (if you value time at $50/hr): $52,000 avg revenue after 6 months: $430

the part that killed me:

i asked every founder "did you talk to potential customers before building" and 31 out of 34 said some version of "i AM the customer so i know what they need"

bro. YOU are not a market. youre one person with specific weird preferences

one founder spent $83,000 building a tool for designers and never once asked a designer if they wanted it. NOT ONCE.

launch day he got 200 designer signups. i asked "did you follow up" and he said "no i figured if they wanted it theyd come back"

12 of them would have paid. he never asked.

what actually works:

the 3 products that made it past $10k MRR did this:

• talked to 20-50 potential customers BEFORE writing code • built an MVP in 2-4 weeks not 6 months • sold it to 5 people before product hunt • used PH as FUEL not validation • knew EXACTLY who it was for (not "productivity users" but "fintech compliance officers at series B startups") one founder told me "PH gave me 900 signups but the 3 customers i cold emailed before launch gave me my business model"

why im posting this:

because i watch founders do this on repeat. build for 9 months, launch, get dopamine hit from upvotes, then wonder why nobody pays

product hunt is amazing for DISTRIBUTION. its terrible for VALIDATION.

if youre building something right now:

• have you talked to 10+ potential customers? • can you describe your customer in one sentence? • have you tried to sell it before its "perfect"?

if you said no to any of these youre not building a product youre building a hope

happy to answer questions about validation or early customer research

Meir Avimelec Davidov (you can search me over Linkedin) Founder & CEO of gliltech software