Ask HN: Alternatives to Clay for Enrichment?

3 points by Poomba 196 days ago | 5 comments

I started using clay to enrich a list of companies I want to target (mostly agencies). Priblem is that its starting to become way way too expensive. I mostly want to enrich my list with email of decision makers and whether they use a particular tech stack and whether they hiring for a particular job right now. And every one of these require more credits :(

I saw some show hns for clay alternatives awhile ago so figured some of you might know of any inexpensive options. aAnything thats essy to use would be a bonus too!

AznHisoka 196 days ago |

Comen'n, you're a techie. Use Google Sheets + Google App Scripts to make external API calls for each column! Or just use N8N :)

I feel like there are a lot of tools in this space, but they're all flawed, or they all defeat the purpose of Clay - which is having easy access to a lot of integrations with external data providers, and then falling back to their AI agent if you can't find a data provider. You're probably not going to save money by spending more time stitching together multiple tools, instead of doing everything at once in Clay.

That said, I did compiled some alternatives in my blog awhile ago if you're interested. (Just search for "Bloomberry Clay alternatives"). If you're OK with some limitations like less CRM integrations (ie. some only support Hubspot), or less data providers (some use less contact data providers in their waterfall enrichment), then there definitely are some cheaper ones you can try.

Is there a particular thing you can live without?

Poomba 196 days ago | |

i dont even use a crm blushes. To be honest, im just starting out with outbound so im not doing anything sophisticated. Just want to import a list of leads, enrich with contact details and their tech stack data. Thats all.

Ppl keep recommending me tools like apollo and zoominfo but they way too powerful for me. I dont care about how many data providers they have because i just care about those 2 thinfs

AznHisoka 196 days ago | | |

The problem with not using Clay is that most of them dont do waterfall enrichment. So you’re just gonna end up with a list with 50% enriched instead of 90-95%…

NullPointerPat 195 days ago |

Unify -- more intended for warm leads it looks like compared to Clay which is for enriching leads that are cold. If you're looking for a set it and forget it tool for outbound, then Unify is going to be your pick. Otherwise, Clay. Not sure about pricing unfortunately.

rubenvanwyk 196 days ago |

I think Exa Websets.