We need forfeiture of all revenue earned by violating activities, and C-suite criminal liability. Not that we'd ever get such measures, but it is what it would take, as documented in other countries that have successfully combatted corporate intentional misconduct like this.
In other words: More "uncatchable" scammers == higher scam rate == more $$$$ for Meta
I'd assume whoever came up with this scheme was rewarded handsomely by Facebook
That's not worth all the money in the world.