Adobe to Buy Semrush for $1.9B

Adobe to Buy Semrush for $1.9B(techcrunch.com)

5 points by bhartzer 180 days ago | 4 comments

SilverElfin 180 days ago |

I wonder what the benefit really is. Things are so early in AI, that I feel like anything in the “generative engine optimization” world (the phrase used by Semrush) is going to be obsolete soon and a new approach will be necessary. So does it really make sense for Adobe to acquire here? Or is it just about getting talent into Adobe quickly?

vednig 180 days ago | |

Semrush is the third or fourth largest database of collected internet knowledge including links ctc cta etc. combined with select business inputs

Any B2B company would immensely see value out of it immediately after acquiring

After Figma, Canva's Affinity deal, and Creator Backlash for Cancellation charges, Adobe needs a win to show for and increase investor confidence, that's what this is

4d4m 179 days ago | | |

For the buyer the shift to AEO is easy

The_President 179 days ago |

My friend was talking about their marketing class using this tool the other day. What are good alternatives for their most popular utilities, Site Audit and Keywords?