Why Google+ Still Has Huge Potential(static.matthewlmcclure.com) |
Why Google+ Still Has Huge Potential(static.matthewlmcclure.com) |
The problem at the end of the day is that Google just doesn't understand "normal people". If you read up on their corporate culture they're filled with former gifted Montessori kids who make amazing engineers, but the dark side is that they may have a low social IQ. In fact Google goes out of its way to not have to interface with people: Have a problem with a Google product? Well good luck if you want to talk to a human.
So yes Google+ has amazing potential; but not with the Google management team. I'm sure over time if they're lucky they can turn it into Pepsi to Facebook's Coke -- but that's only if they figure out how to focus. And if you want to see their latest failure just try using their mobile app: When put next to Facebook it's terrible, and when put next to Instagram (now owned by facebook) it looks like student project.
And I say this as someone who loves and uses G+ every day!!!
How have they ruined circles? They work the same as they did on day one as far as I can tell.
> In fact Google goes out of its way to not have to interface with people: Have a problem with a Google product? Well good luck if you want to talk to a human.
Let's not confuse two separate issues. Social IQ has no relevance to their customer support. Their customer support is non-existant for free products because doing support at their scale is nearly impossible. And while I'm not familiar with their support for paid products overall, I've had a decent experience dealing with Play support when I purchased my Nexus 7. Anyways, point being that the engineers were never going to be customer support in the first place.
> And if you want to see their latest failure just try using their mobile app: When put next to Facebook it's terrible, and when put next to Instagram (now owned by facebook) it looks like student project.
First off: which platform? Because on Android, G+ far outstrips Facebook's generally terrible mobile app. I've also seen some pretty positive reviews of the iOS app, but I have no direct experience with it.
2. "Their customer support is non-existant" This works great for search, but not for every other product they offer. Also it's not great if you're a professional who is using a product. But what kills me is if you are a top brand they do the hand holding, but if you're not in that league well good luck with that! So this sort of blindness reflects a low social IQ. I'll grant you that they aren't the only ones guilty of this, and in fact maybe amazon first invented this approach (but they've learned and have purchased companies like zappos that get it).
3. I'm on iOS looking at my iPhone and the Facebook app is better than G+: Of course Instagram blows them both away. If you forced me to hand out grades it would be: G+ with a C-, Facebook with a B- to B and Instagram with a A. Of course Instagram was designed to be mobile so maybe they cheated? Now I'll grant you that the G+ app looks the most pretty, but it's a pain to use.
But keep in mind I'm ranting because how much I loved the original G+ — if they had a wayback machine setting all would be forgiven.
I'm from Germany and I know a handful of people who use it, but only because they are Android fans and hate Facebook.
But everyday people give a shit about G+. It offers nothing to make it more interesting to average Joe. I have strong problems to convince people using Twitter. They think its useless too.
Therefore, I don't believe all the positive media about G+. Where are the markets apart from the groups I mentioned above?
And I have to agree about the social IQ. I've read it before, but its good to see it coming back again. Google is a place of engineers. I get that feeling when I use Android or other Google products.
Compare that to iOS, I feel charmed when using it. Using it, is despite all limitations more satisfying, because it feels like a new age. Taking an end to all the negative experiences on a pc.
Android on the other side wants to bring all the experiences you can have on a pc together with new touch/mobile paradigms to make everything happen. But that drags down the whole experience.
Well, from G+ to iOS, to Android. I just wanted to give an example of that social IQ. They need to think about the next thing and start searching for the social life of the next decade. Facebook is the social center of this decade.
Especially because G+ is more technical in its uses it caters to another target group than Facebook which I find really refreshing. I don't use G+ for my "real" social life at all, but mostly for my social activities related to technology. Getting those two things separated was a huge step forward for me. Now I don't bother my real-life friends with technology related posts anymore and can take them to an audience that is more likely to be interested.
I visit G+ if
- some post here links to it (seriously, I have more or less no other source that points to that stuff, and_very_ rarely a search hit leads that way)
- I check, in vain usually, on the progress of a CM port for my LG crapphone, because the amazing guy behind most LG ports uses that site. I have a bookmark for his.. uhm.. posts? timeline? feed?
People in my non technical and environment don't know what G+ is. People in my geek community left it because it's worse than Facebook in trying to build 'identities'. I'm always surprised to see real world usage and will continue to be a skeptical observer. That huge potential might certainly exist, but I fail to see it.
If not, you seem to have missed the point of this article.
And when one of your team members leaves and pulls your access to their company related content/documentation they've previously placed on Google+ what do you do ???
- Now, there is hardly a text summary on posts. Just big ass pictures with hardly any content. - There's a delay when fetching new content. - They added really shitty scrolling animations that are just annoying.
You can install the older v2.5 of the app and bypass the crappy UI/UX, but you lose the newer features of G+. Sad tradeoff!
It's Google Plus, and it does what the name says, it adds a new layer on top of all of Google.
2. Are you using one of their free products or paid? If you're using Google Apps for Businesses, for example, there are support phone numbers to call.
3. That's too bad then. The Android app certainly has problems, but overall is pretty good.
2. This is based on my experience over the years with a number of products. My most recent issue was being a publisher and having an issue with AdSense -- so I was making them money, had an issue and couldn't reach a human. Yes if I was a bigger fish that wouldn't have been an issue, but then again big fish don't use AdSense.
3. I guess to be fair they should make the Android app better than the iOS one -- and maybe to be even more fair I'm lucky as an iOS user that they have a G+ app at all. And maybe looking at Instagram one might argue that a good mobile social network needs to be mobile first, and that it's super hard to go from the web to mobile.
This! I can't believe that Google, out of all companies, would go "form over function" on a mobile app. Scrolling through a feed is so distracting that I wouldn't even want all my friends to be in there. (So far I've only scrolled around the food pictures in the public stream.)