Apple's New TV Intro Has Zero CGI [video]

Apple's New TV Intro Has Zero CGI [video](youtube.com)

4 points by vasanthv 154 days ago | 1 comment

Apple TV "Mnemonic" branding Source: https://vimeo.com/1133324242/5bac5319d0

> Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV

ChrisArchitect 154 days ago |

Apple TV "Mnemonic" branding Source: https://vimeo.com/1133324242/5bac5319d0

> Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV