3 tips on reaching out to create partnerships: 1) Keep the communication short and to the point 2) Provide an idea on how the partnership is of value to the person you are reaching out to 3) Make sure you have your elevator pitch on how your company can deliver on that idea

Here's the actual outreach email:

* Hi,

At Sincerely, we create apps that allow people to take the photos from their phone and turn them into postcards (sincerely.com).

We have an app called Sincerely Ink (http://itunes.apple.com/us/app/sincerely-ink-cards-create/id...) where we would like to feature cards by Shepard for users to send around Election time.

Usually it costs 1.99 to send a card but in this case, we would let users send these for free to encourage people to get out and vote.

Let us know what you think.

Best, Hua