Looking to simplify the equity situation in your startup? Want to remove the guesswork from how much equity to give employees? If so, you NEED to read this book!

I've been burned several times in my career with complicated equity situations. I have fiercely negotiated large starting equity positions with companies that never meaningfully found product market fit and are now out of business. I have had close founder friendships torn apart during an insignificant monetization event because both sides were dissatisfied with allocation of ownership that was incorrectly guessed many years earlier. I have also worked for late stage companies where the initial share allocation was decided many years ago, far away from the current growth business where all the risk and upside to the company's future now lies. These situations are complicated, stress-inducing, and frankly not fair for all involved parties -- Trust me, I was there.

I read an article that the author, Mike Moyer, wrote on BuiltInChicago.com that summarized the problem of slicing the equity pie problem, and his book's nutshell answer. Because of my history, the article resonated with me, and I downloaded the sample on my iPhone Kindle App. After reading the sample, my bell rang, and I not only had to read the Slicing Pie book, I had to read it TONIGHT!

I bought the full book and hunkered down on my mission to read it start to finish.