This shouldn’t be an issue. But it is.
The NFL is trying to expand their viewership. It doesn’t matter if NFL fans want to see Bad Bunny, they are already watching.
Hollywood is so busy getting high on it's own supply that it hasn't even noticed that you can't understand what people are saying even if you speak English so young people today turn on the subtitles habitually which means it it is all the easier to watch subprime/subtitled TV on Tubi.
So when it comes down to it, US-ians care less and less if it is in English.