been thinking about this a lot lately. the original idea is simple : luck = doing × telling.

but after 10 years of actively running this playbook, i think the model undersells what actually happens.

the obvious part: more shots on goal means probability tilts your way, especially because the payoffs are asymmetric. one random conversation, one side project you shipped and tweeted about, one post that lands - the upside is 100x the effort.

the non-obvious part: the shots compound. every attempt leaves behind memory, skills, context, pattern recognition, that improves your odds on every subsequent bet, even unrelated ones. it's not independent coin flips, it's a system that gets better at generating luck over time.

content creation is probably the highest-leverage version of this right now. writing, shipping in public, putting your thinking out there - it's "telling" at scale with near-zero marginal cost. a blog post works while you sleep. a demo video compounds for months.

curious how people here practice this. what's something you built or shared that led to an opportunity you'd never have found heads-down? and has anyone found the ceiling, where more surface area starts hurting focus?