Not every country has the same purchasing power. A $199 product feels very different in the USA vs. China vs. Brazil vs. India.

If you sell digital products, courses, or SaaS, you're probably losing visitors from emerging markets every day without realizing it. They land on your site, see US pricing, and leave. You get $0. They get nothing. Everyone loses.

That's why instead of a flat price, you should use purchasing power parity pricing instead! You're not discounting. You're monetizing traffic that currently converts at 0%. Data shows businesses see 15-30% more revenue after implementing it.

Granted it won't work for every SaaS, but for digital products with zero-to-little delivery cost, it's kind of a no-brainer.