I feel like the price here is a bit dorky, at $10/yr, sure. $30/yr? No.

They obviously know some people just want to make one quick purchase decision and that's why they have a much more expensive, single month plan - but then, just make it pay for 1 week access for like $5 and don't make me have to remember to cancel.

I'd happily give them $10/yr, but $30/yr is better off just spending more on a given product under the assumption money=quality for anything below $500. Anything more expensive, and there's other review sites. Just all around weird pricing.