An interesting idea came up in my latest podcast conversation about branding: Many companies believe they have a marketing problem when they actually have a differentiation problem. If a product doesn’t clearly stand apart from alternatives, the market simplifies the decision to price or features. That’s why so many companies end up competing in a race to the bottom. One definition that stuck with me was: branding is the art of differentiation. Curious how others here think about this, especially in tech, where many products converge quickly. What companies or products have truly clear differentiation in your opinion?