We offer lifetime licenses, which we treat as a source of capital to continue developing Shuffle. Some people see that as a potential downside, but we see it differently. It allows us to maintain full control over Shuffle's direction.
The Shuffle Editor has been on the market for over six years, and the majority of our customers use subscription plans (monthly or annual).
AI Website Redesign is a supporting tool for Shuffle. You can use it to explore different design directions without ever opening the Shuffle Editor, but I don't expect that to be the main use case.
Most users start with Shuffle here: https://shuffle.dev/new