Like everybody else here, I had no way to even begin to parse this article or determine whether it was satire or some strange inside terminology that nobody had ever heard of.

But it's none of that. It's a search and replace from this other entry on their blog:

http://mattjackrob.com/2012/11/13/why-we-dont-hire-anyone-wi...

Go read that one instead (or at least read the first paragraph to determine whether it's worth your time). It'll save your brain some unhappiness.

I had the impression that GoCardless was founded by a few ex basketballers, how come when they 'become' startup founders they start attacking their own trade? Also judging the whole population of ex-NBA players by seeing a few overly-anxious ex-baller job seekers doesn't do any justice?

Urgh this guy oozes arrogance.

If you auto-reject CVs with an NBA, you're missing out on a great talent pool. Perhaps you should only give "black marks" to candidates who are clueless about what it takes to shoot great hoops. But don't tie that to the NBA.

Maybe I'm missing something, but can someone explain if "basketball management" is some sort of inside startup euphemism for something?

Or did the player-candidates just show up and say they would essentially coach the employees in playing basketball?

Most startups don't fail for reasons of basketball management or balling strategy.

It's also a little weird to say that we're elitists because we're not hiring the elite of the basketball world.

This article makes a lot more sense if you see the sister article:

http://mattjackrob.com/2012/11/13/why-we-dont-hire-anyone-wi...

This used to be about MBA's and titled "Why we have never hired an MBA". In essence MBA's were coming up at Silicon Milk roundabout and saying that his startup should hire them as a project manager.

That was so hard to read...